The Most Brand Loyal Fans in Sports.
A Traveling Network
Dynamic digital screens precisely located where fans dwell, the Cast Iron Motorsports Network engages fans at 21 tracks throughout the year.
Capture The Right Audience
- Engage campers and tailgaters at a festival style environment
- Deliver custom on-site activations at 21 NASCAR tracks that bring campaigns to life
- Contextual digital programming across 17 highly visible screens at each track
- Personalize CTAs that direct fans on how to engage with the brand
- Optimize marketing initiatives with fan engagement measurement
Cup Series Races
Digital Screens per Race
Impressions per Race Weekend
Fans per Race