Introducing Cast Iron Media

Blog / 08.19.2021

Today we are proud to introduce Cast Iron Media to the world.

Like most businesses, the Coronavirus pandemic has had a significant impact on our company - even more so for one built around sports and live events - and forced us to rethink how we provide value in the marketplace and solve problems for our partners.

Fortunately, through support and creativity from leadership allowing us to grow while others were shrinking, we begin the Cast Iron Media journey with a defined value proposition, a strong, experienced and passionate team and a clear vision for the future.

At Cast Iron Media, we are passionate about building lasting partnerships. Known for dependability, longevity and strength, cast iron is analogous for how we view our responsibility to those we work with: ensuring our campaigns are reliable, trustworthy, and malleable, built to fit the demands of each client and every individual program.

We strive to differentiate ourselves by understanding priorities and listening to our partners, in an effort to discover untapped solutions; not by offering a one-size-fits-all approach, but developing customizable programs that have the best chance of delivering on those goals.

Offering live MLB, NBA, NHL and NCAA games on SportStream Live, we bring both premier assets and a turn-key solution to the market. Nowhere else can advertisers purchase live games on League-owned subscription based OTT apps with live events throughout the year. Adding in premium channels and branded content, we truly are offering a one-stop-shop delivering premium inventory, broad scale and custom branded content on Connected TV.

While SportStream Live reaches an audience watching out-of-market games, the opportunity to diversify media buys to include tv visible signage at the venue, offers a one-of-a-kind opportunity to dominate the local market: spots on CTV for those watching out-of-market games, and on-site signage for those watching the home-market team.

In addition to in-venue signage, our CrowdConnect Live solution further surrounds the fan with experiential activations, custom integrations, event sponsorships and influencer marketing extensions. Our unique assets include digital-out-of-home networks in Minor League Baseball parks and at NASCAR race tracks. This 360° strategy allows brands to connect with the sport fan regardless of where they are or how they consume sports content.

At Cast Iron, we are proud of our assets, confident in our message and excited to be a part of the re-opening of the country and the return of full stadiums and arenas.

With all that said, a company is so much more than its assets. Cast Iron believes its mission is more than dollars and cents. Moving forward, we strive to be the best at what we do, both internally and externally. A few pillars towards that goal:

A Company We’re Proud Of

Maintaining and building a company of passionate, energetic and optimistic teammates who care about the success of their colleagues and the whole Cast Iron Media team.

Part of the Community

Cast Iron Media donates 5% of its owned inventory to community causes that make the world a better place – we plan to continue that and find other ways to exceed it.

Grow Smartly

Cast Iron Media originated from a rollup, so making smart deals is in our DNA. We will continue with an aggressive and smart growth strategy, focusing internally on organic growth, and being open to the right deals at the right time.

Be True Partners

Inevitably in business there are vendors and clients. But our goal is to build real partnerships. We strive to grow personal relationships and pledge to care as much about our partners’ business as ours.

Today, we launch Cast Iron Media, and we are looking forward to seeing its growth and successes in the years to come.

Contributed by

Andrew Auerbach, SVP, Corporate Partnerships

  • Launch
  • SportStream Live
  • CrowdConnect Live
  • Media Partner
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