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What Are You Getting When You Buy Sports Programmatically?
Programmatic has made media buying faster and more flexible. But a simple line item on a media plan can conceal a much more complicated set of decisions about what an advertiser is buying.
Why College Football Belongs in Local Fall Media Plans
Fall brings one of the most reliable live sports opportunities for local advertisers: college football.
What Makes Sports CTV Inventory “Premium”?
Here are five factors that advertisers can use to determine whether their sports CTV inventory delivers the audience, context, geography, and attention for which they’re paying.
JBL Used Live Sports Streaming to Strengthen Brand Perception
Double-digit lifts in brand trust, immersive listening, and sound quality. Strengthened brand familiarity and alignment. Increased consideration for JBL earbuds and headphones
How FOX Made a National Programming Push Feel Local Across Hockey Markets
FOX wanted to promote a slate of midseason originals—Best Medicine, Memory of a Killer, and Extracted Season 2—across key local markets.
10 Questions Every Sports Buyer Should Be Asking
Live sports still delivers what advertisers want most: attention, passion, loyalty, and cultural relevance.
How Chumba Casino Leveraged NASCAR to Deliver Millions of CTV Impressions and Keep Costs Down
Turning NASCAR fandom into measurable growth.
From First Pitch to Peak Moments: Opening Day’s Expanding Impact
Opening Day is no longer just baseball’s return, it’s a marquee media event.