Blog
Back to the Basics: Understanding The OTT Landscape
OTT stands for "over the top." This term is used to describe video or audio content that is delivered over the internet without the involvement of a traditional cable or satellite TV provider.
Tapping into the Passion | Leveraging Fan Loyalty into Brand Affinity
Passion & fandom are concepts that often go hand-in-hand. A passion is something that people are extremely enthusiastic about, while fandom refers to a group of people who share that same enthusiasm.
Best Practices for an OTT Sports Advertising Strategy
As attention spans shrink and viewing options grow, brands are looking for new and creative solutions to stay in front of customers and potential customers alike.
The Impact of the Changing Dynamics of Fandom on Advertisers
With the rise of online content and streaming services, sports fandom is changing. Choice is now abundant and fans can watch their favorite teams from anywhere.
Cast Iron Media Celebrates One Year
Twelve months ago today, our newly formed organization pushed send on a 550 word proclamation… announcing Cast Iron as a premier sports media and marketing solutions company to be reckoned with.
2022 Super Bowl Commercials: Cast Iron Favorites
Between floating QR codes and an overflow of famous faces, 2022’s ads packed a punch. But who took the W? The Cast Iron Media team breaks down their favorites.
How NIL rights have changed the NCAA landscape
It has almost been a little over four months since the NCAA has altered its stance it long had for collegiate athletes having the ability to make money off their name, image and likeness (NIL).
Then & Now: Navigating the In-Venue Advertising Landscape in Sports
Understanding Sports Through an Advertising Lens