Blog
Cast Iron Media Celebrates Two Years
As we celebrate our 2 year anniversary as a company, we can't help but look back at how much we've grown since our inception.
Best Practices for Venue Sports Sponsorships
From scoreboard commercials to interactive displays, in-stadium advertising is everywhere.
Advertising Trends in Sports Streaming
The most successful advertising campaigns in digital media are creative, original, and timely.
Cast Iron Media sponsors Sports Business Journal’s Media Innovators event
A significant amount of the conference was spent focused on the shift from cable television to streaming
Back to the Basics: Understanding The OTT Landscape
OTT stands for "over the top." This term is used to describe video or audio content that is delivered over the internet without the involvement of a traditional cable or satellite TV provider.
Tapping into the Passion | Leveraging Fan Loyalty into Brand Affinity
Passion & fandom are concepts that often go hand-in-hand. A passion is something that people are extremely enthusiastic about, while fandom refers to a group of people who share that same enthusiasm.
Best Practices for an OTT Sports Advertising Strategy
As attention spans shrink and viewing options grow, brands are looking for new and creative solutions to stay in front of customers and potential customers alike.
The Impact of the Changing Dynamics of Fandom on Advertisers
With the rise of online content and streaming services, sports fandom is changing. Choice is now abundant and fans can watch their favorite teams from anywhere.