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Passion & fandom are concepts that often go hand-in-hand. A passion is something that people are extremely enthusiastic about, while fandom refers to a group of people who share that same enthusiasm.

As attention spans shrink and viewing options grow, brands are looking for new and creative solutions to stay in front of customers and potential customers alike.

With the rise of online content and streaming services, sports fandom is changing. Choice is now abundant and fans can watch their favorite teams from anywhere.

Twelve months ago today, our newly formed organization pushed send on a 550 word proclamation… announcing Cast Iron as a premier sports media and marketing solutions company to be reckoned with.

Between floating QR codes and an overflow of famous faces, 2022’s ads packed a punch. But who took the W? The Cast Iron Media team breaks down their favorites.

Here at Cast Iron Media, we enjoy helping advertisers reach sports fans during live games, because we ARE fans.

It has almost been a little over four months since the NCAA has altered its stance it long had for collegiate athletes having the ability to make money off their name, image and likeness (NIL).

Understanding Sports Through an Advertising Lens