Blog

New Office Expansion

Cast Iron Media has experienced rapid growth over the past two years, culminating in the recent opening of new offices in the Midwest and on the West Coast.

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Cast Iron Media Celebrates Two Years

As we celebrate our 2 year anniversary as a company, we can't help but look back at how much we've grown since our inception.

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Best Practices for Venue Sports Sponsorships

From scoreboard commercials to interactive displays, in-stadium advertising is everywhere.

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Advertising Trends in Sports Streaming

The most successful advertising campaigns in digital media are creative, original, and timely.

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Cast Iron Media sponsors Sports Business Journal’s Media Innovators event

A significant amount of the conference was spent focused on the shift from cable television to streaming

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Back to the Basics: Understanding The OTT Landscape

OTT stands for "over the top." This term is used to describe video or audio content that is delivered over the internet without the involvement of a traditional cable or satellite TV provider.

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Tapping into the Passion | Leveraging Fan Loyalty into Brand Affinity

Passion & fandom are concepts that often go hand-in-hand. A passion is something that people are extremely enthusiastic about, while fandom refers to a group of people who share that same enthusiasm.

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Best Practices for an OTT Sports Advertising Strategy

As attention spans shrink and viewing options grow, brands are looking for new and creative solutions to stay in front of customers and potential customers alike.

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