Passion & fandom are concepts that often go hand-in-hand. A passion is something that people are extremely enthusiastic about, while fandom refers to a group of people who share that same enthusiasm.
As attention spans shrink and viewing options grow, brands are looking for new and creative solutions to stay in front of customers and potential customers alike.
With the rise of online content and streaming services, sports fandom is changing. Choice is now abundant and fans can watch their favorite teams from anywhere.
Understanding Sports Through an Advertising Lens