News & Media

What we’ve been up to lately.

2021
Introducing Cast Iron Media

Today we are proud to introduce Cast Iron Media to the world.  Like most businesses, the Coronavirus pandemic has had a significant impact on our company – even more so for one built around sports and live events – and forced us to rethink how we provide value in the marketplace and solve problems for […]

Read more
2020
Then & Now: Navigating the In-Venue Advertising Landscape in Sports

Understanding Sports Through an Advertising Lens As someone who grew up attending, watching and practically studying sporting events over the years, it’s safe to say – similar to most fans – that my eyes gravitated towards only one aspect early on, which was the live game itself. While this might seem like the norm to […]

Read more
Flexibility. Mobility. Agility.

Flexibility. Mobility. Agility.  These are qualities every company should desire in their partners.  As a former professional baseball player, I used to associate these interconnected terms with optimizing my physical strength, running speed and power.  As an early teenager, I adopted a diligent routine that consisted of functional movement patterns.  This was more than a […]

Read more