Previewing the 2024-25 NCAA College Football Season: Five Key Storylines

Overview

As the global spotlight shifts from the Olympic Games, the 2024-25 NCAA College Football season is set to take center stage. This season promises to be historic, with numerous storylines that will captivate fans and shape the landscape of college football. Here’s a look at five prominent narratives to follow, along with insights into how advertisers can leverage these storylines through Cast Iron Media’s unique offerings.

Key Highlights

1. College Football Playoff Expansion
   The College Football Playoff (CFP) is expanding to 12 teams, a landmark change that will likely increase fan engagement and viewership. This expanded playoff format not only promises more high-stakes games with far more teams in playoff content, but also means teams must prepare for up to 17 games to win a championship!.
2. Michigan’s Defends Championship Under Sherrone Moore
   With Jim Harbaugh moving on to the NFL, Sherrone Moore steps into the role of head coach at Michigan. Moore, who has extensive experience as the Wolverines’ offensive coordinator faces the challenge of maintaining Michigan’s prestigious program. The success of Moore’s transition will be a critical storyline, as Michigan fans watch to see if he can uphold the program’s high standards. 
3. Realignment 
   The landscape of college football has been dramatically reshaped by the realignment of 17 schools, marking the largest shift in the sport’s history. This realignment is expected to enhance the game by creating more exciting matchups and intensifying rivalries, offering fans more high-profile games and thrilling football action..
4. Ohio State’s Quest to Dethrone its Rival
   Ohio State is making a bold push to overcome its Michigan rivalry with significant investments in its program. The Buckeyes have assembled a top transfer portal class, allocated $20 million for NIL deals, and added new coaching staff. Their all-in approach is designed to make a deep playoff run, and how well these investments pay off will be closely scrutinized throughout the season.
5. Coach Prime Part Deux
   Deion Sanders, known as Coach Prime, enters his second season with Colorado amid high expectations. Sanders captured the heart of national media attention last season. With his sons Shedeur and Shilo likely playing their final season in Colorado, Sanders will need to prove his ability to turn the program around.

Conclusion

The 2024/25 NCAA College Football season is set to be one of the most exciting and transformative in recent memory, with major changes and compelling storylines capturing the attention of fans nationwide. Advertisers have a unique opportunity to capitalize on this excitement through Cast Iron Media’s offerings:

1. Live Games on Connected TV: Reach passionate NCAA football fans with live coverage of the most desirable games every week. Our offerings include precise geo-targeting, guaranteed impression delivery, and the option to feature highlights, news, and analysis shows.
2. Tentpole Event Sponsorships: Dominate the fan experience at major NCAA events with high-impact sponsorship assets such as custom activations, in-venue signage, and event naming rights.
3. NIL Influencers: Engage with a vast network of 150,000+ college athletes and their highly engaged social media followings. Access content across Instagram, X (formerly Twitter), and TikTok, filtered by DMA or region, to amplify your brand’s reach.

As the college football season unfolds, seize the opportunity to connect with a captivated audience and enhance your brand’s visibility through Cast Iron Media’s tailored solutions.