Live Sports Advertising for Agencies
Premium Live Sports Inventory. Built for Local Execution.
Cast Iron helps agencies access premium live sports inventory across streaming and CTV environments, providing them with the flexibility to execute campaigns across the markets that matter most — local, regional, and multi-market included.
Through partnerships with leagues, distributors, and other rights holders, you can activate live sports campaigns with greater visibility into where inventory runs and how delivery is managed.
Why Agencies Choose Cast Iron
Reach fans through premium live sports
Access live sports inventory across streaming environments, including league-owned platforms, connected TV, and other premium sports destinations.
Know what you're buying
Understand how inventory is packaged, where your campaigns run, and how delivery is managed throughout every campaign lifecycle.
Execute across markets
Run campaigns across individual DMAs, regions, or national footprints with a single campaign structure.
Simplify sports buying
Reduce the operational complexity that often comes with managing sports campaigns across multiple vendors and platforms.
Built for the Way Agencies Actually Work
Most sports buying options force agencies into tradeoffs.
Generic DSPs may not provide visibility into where sports budgets ultimately run. Direct rights-holder relationships often require large commitments and separate buying workflows. Traditional distribution models bundle sports inventory into broader media packages.
Cast Iron provides agencies with a more direct path to premium live sports inventory by helping teams execute campaigns across markets — all without sacrificing visibility or flexibility.
Let's Talk Sports
Interested in reaching sports audiences through premium live sports inventory? Contact Cast Iron to learn how agencies are activating live sports campaigns across today's fragmented media landscape.