CHUMBA CASINO
Driving Scalable Growth Through Live NASCAR CTV
Chumba Casino partnered with Cast Iron Media to reach sports fans at scale – leveraging live NASCAR events to drive awareness, efficiency, and measurable performance. Activated across 15 NASCAR races in 40 states, delivering fully on CTV/OTT.
Strong Performance & Efficiency Gains
The campaign delivered meaningful improvements across key performance metrics, reducing cost per acquisition while increasing brand favorability. By reaching millions of NASCAR fans in premium live sports environments, Chumba Casino drove awareness and engagement at scale.
Q3-Q4 NASCAR CTV/OTT Campaign Metrics
15 NASCAR races (July 1 - October 12, 2025), across 40 states
