HULU: FUTURAMA
Futurama's Fry-ndship Day MLB Takeover
On July 30th, Futurama celebrated the launch of Season 12 with a "Fry-ndship Day" campaign across MLB. The multi-market takeover reached sports fans at home, in-stadium, and on social media. The campaign had a total MLB takeover reaching over 22.6M+ impressions.
Bringing Futurama Fun to the Ballpark
In-stadium activations like the "BFF Cam" and "Look-a-like Cam" brought Futurama fun to fans, celebrating friendships and finding hilarious character lookalikes. These moments entertained crowds and blended baseball excitement with the show's signature humor.
A Full-Stadium Futurama Takeover
Fans at the ballpark and watching at home were surrounded by Futurama at every turn with baseline rotational signage, LED ribbons, scoreboard features, dugout LEDs, and IPTV screens on the concourse. Whether in their seats, grabbing a snack, or tuning in from home, they stayed immersed in the show’s universe throughout the game.
