Cast Iron Media Appoints Veteran Media Executive Kevin Arrix as Chief Revenue Officer

WHITE PLAINS, NY – December 2, 2025 — Cast Iron Media, the leader in local advertising delivery across live sports streaming, today announced the appointment of Kevin Arrix as Chief Revenue Officer, building on the company’s momentum connecting advertisers with local sports fans.

Arrix brings more than 25 years of experience driving revenue and commercial strategy across TV, digital, and mobile. He joins Cast Iron Media following senior roles at DISH Media, SFX Entertainment, Turner Broadcasting, and MTV Networks. Most recently, Arrix served as Chief Growth Officer of XR Extreme Reach, spearheading go-to-market and driving revenue growth of XR’s global ad creative workflow solution.

“Kevin’s experience scaling digital and streaming revenue, paired with his understanding of how advertisers think about local markets, makes him a perfect fit for this role,” said Dave Clark, CEO of Cast Iron Media. “As the industry continues to shift from regional sports networks to streaming environments, Kevin will help accelerate our ability to provide precise, transparent execution of local advertising across streaming platforms.”

“Cast Iron sits at the convergence of two essential components of media at this precise moment in time: sports and streaming” said Arrix. “The company’s ability to centralize and simplify access to live-game streaming inventory is unmatched, and I’m looking forward to helping Cast Iron continue its already impressive momentum into the future.”