Cast Iron Media Names Industry Veteran Shane Ankeney to Advisory Board

WHITE PLAINS, NEW YORK (May 7, 2025) — Cast Iron Media, a leader in live sports and premium video advertising across connected television, today announced the appointment of Shane Ankeney to its Advisory Board. The seasoned executive brings decades of strategic, operational, and marketing expertise to Cast Iron as the company accelerates its growth in the rapidly evolving CTV and sports media landscape.

Ankeney brings unmatched expertise in agency leadership and media strategy, most recently serving as President of Havas Media Group North America. With a career spanning more than 35 years, Ankeney has led marketing transformation initiatives for global brands and has been a driving force in advancing data-driven, client-centric approaches across the media ecosystem. His perspective will help guide Cast Iron’s approach to partnerships, brand relationships, and industry innovation.

“Shane brings a wealth of knowledge and a track record of innovation that will be invaluable as we expand our patent-pending platform and services,” said Kent Heyman, CEO of Cast Iron Media. “His insights will help us further align with the needs of our clients, evolve our technology and approach with the market, and stay ahead in delivering impactful CTV solutions for sports advertising.”

Cast Iron’s Advisory Board plays a critical role in shaping company strategy and scaling innovation, helping Cast Iron deliver premium live sports assets to advertisers while maintaining the value of the inventory for sports rights holders. 

About Cast Iron Media

Cast Iron Media is a leading sports streaming and advertising company that specializes in delivering targeted ads with precision through its advanced technology platform, The Foundry.  Through established partnerships with major leagues, teams, and Virtual Multichannel Video Programming Distributors (vMVPDs), Cast Iron Media manages expanded commercial inventory across live MLB, NBA, NHL, and NCAA games. The company's advanced platform delivers targeted ads with unmatched precision to over 5,000 live games annually.

For more information, visit www.castiron.media.