Vivid Seats Named Title Sponsor of the Empire Classic and Legends ClassicPR Release / 11.07.2022
Vivid Seats Named Title Sponsor of the Empire Classic and Legends Classic
PRINCETON, N.J. – Vivid Seats Inc. (NASDAQ:SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, in partnership with the Gazelle Group, today announced it has been named the title sponsor of the 2022 Empire Classic and Legends Classic basketball tournaments this November.
“We are thrilled to partner with the Gazelle Group to serve as Title Sponsor of the Vivid Seats Empire Classic and Vivid Seats Legends Classic in New York City and to assist the Wounded Warriors Project in their incredibly important mission,” said Geoff Lester, Chief Commercial Officer, Vivid Seats. “These tournaments offer us a unique opportunity to support premier college basketball programs and shine a spotlight on our industry-leading rewards program to the passionate fans at the Barclays Center and those watching at home.”
The Vivid Seats Legends Classic, which will take place Wednesday, November 16 – Thursday, November 17 at Barclays Center in Brooklyn, features No. 22 Michigan, Pittsburgh, VCU, and Arizona State. The Vivid Seats Empire Classic will also be at Barclays Center from Monday, November 21 – Tuesday, November 22 and features Syracuse, St. John’s, Temple, and Richmond. All eight games across the two events will be televised on ESPN’s family of networks. Cast Iron Media helped to facilitate the partnership.
“We are delighted that Vivid Seats will serve as Title Sponsor of the Vivid Seats Empire Classic and Vivid Seats Legends Classic,” said Gazelle Group president Rick Giles. “We look forward to providing a unique platform for Vivid Seat to grow its presence in the college basketball space by partnering with two of the most eagerly anticipated events of the season.”
Wounded Warrior Project (WWP) is the beneficiary of the Vivid Seats Empire Classic. With the mission to honor and empower Wounded Warriors, WWP is the hand extended to encourage warriors as they adjust to their new normal and achieve new triumphs. Offering a variety of programs and services, WWP is equipped to serve warriors with every type of injury – from the physical to the invisible wounds of war.
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “Experience It Live,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Vivid Seats has been chosen as the official ticketing partner by some of the biggest brands in the entertainment industry including ESPN, Rolling Stone, and the Los Angeles Clippers. Vivid Seats also owns Vivid Picks, a daily fantasy sports app. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats is recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com, or calling 866-848-8499.
About the Gazelle Group
The Gazelle Group is a sports marketing firm, specializing in event production and management, client representation, and sponsorship consulting. Gazelle produces numerous nationally-recognized college basketball events, such as the Vivid Seats Empire Classic, the Vivid Seats Legends Classic, the Gotham Classic, the Greenlight Sunshine Slam, and the College Basketball Invitational, as well as the Kwik Trip Holiday Face-Off college hockey tournament. For more information on the Gazelle Group, please visit www.gazellegroup.com.
About Wounded Warrior Project
Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers — helping them achieve their highest ambition. To learn more, visit woundedwarriorproject.org.
Ray Cella, Gazelle Group, Inc.
Julia Young, Vivid Seats