SportStream Live

Premium, Live Game Inventory on Connected TV

The preeminent direct source of local live game inventory, SportStream Live serves ads displayed within the live gameplay to viewers streaming MLB, NBA, NCAA, and NHL games on OTT apps. With 5,000+ live games annually across all 208 DMAs, we offer more live games than anywhere else.

Direct Access to League-Owned Inventory

We integrate with league and rights holder apps to reach passionate fans who are watching out-of-market games. These apps are subscription-based, meaning these fans are already truly engaged and pay an annual fee to watch their favorite teams and players no matter the market.

OTT Advertising Guide

The Full Spectrum of Live Sports in One Place

We provide exclusive access to league-owned MLB games through our direct partnership, delivering local live game inventory that no one else can access. Our strong relationships with rights-holders also bring live WNBA games to league-owned apps. In addition, we offer national coverage of MLB, NHL, NBA, and NCAA games through major networks like ESPN, TNT, FS1, and FS2. We can also reach in-market fans with home team games, ensuring comprehensive local engagement. To complement live game access, we deliver premium sports programming that includes highlights, news, and analysis with full CTV/OTT market coverage.

All of which we guarantee ad placement and delivery, powered by The Foundry.

National Footprint Targeting Local Fans

We sell locally, offering precision and hyper-targeting in markets and ZIP codes that matter most. Whether you're trying to reach die-hard local fans, engage viewers tuning into national broadcasts, or capture the attention of those following out-of-market games, we have you covered. Our comprehensive coverage spans all live game broadcasts, ensuring your message reaches every type of fan and maximizes your campaign's impact.