FOX’S MIDSEASON LINEUP
Owning the Moment: A Cross-Channel Push for FOX’s Midseason Slate
To cut through a crowded entertainment landscape, the campaign set out to drive awareness and excitement for FOX’s midseason programming by meeting audiences wherever they already engage. Cast Iron Media executed a unified, cross-channel strategy that blended social-first creator content with immersive live experiences, maximizing reach, engagement, and frequency while seamlessly connecting digital touchpoints with real-world moments.
Fear Factor: House of Fear
• 4 influencer duos (8 creators)
• Fear Factor-inspired stunt challenges
• Content across Instagram, TikTok, Facebook
Midseason Shows: Best Medicine, Memory of a Killer, Extracted S2
• FOX Night at the Rink across 29 Minor League Hockey Arenas
• Arena integrations: scoreboard, LED ribbons, giveaways, puck drops
• Local affiliate amplification + social extensions
• Targeted CTV during live NHL games to reinforce messaging