JBL: WIRELESS EARBUDS
JBL Wireless Earbuds Brand Lift Study
JBL launched a targeted CTV/OTT campaign to drive awareness and consideration for its wireless earbuds, reaching sports fans streaming live NFL and NBA games nationwide. Running from November 3 through December 31, the campaign focused on engaging young male audiences in premium live sports environments.
Driving Strong Brand Perception Gains
The campaign delivered meaningful lifts across key brand attributes among priority audiences, boosting perceptions of JBL as different, trendsetting, and trustworthy, while reinforcing its reputation for superior sound quality and relevance among prospective buyers.
JBL Campaign Improved Brand Attributes Among Key Audiences
Source: Brand Lift Study conducted by Kantar
Among the exposed (A18-34)
