Where Local Brands Meet Live NBA
Reach the NBA Fans in Your Market
In some markets, 30%–60% of basketball fans may be watching games that don’t feature the local team. Cast Iron helps advertisers reach those viewers alongside in-market and national NBA audiences, expanding their reach without expanding beyond the markets that matter to their business.
Built for Live NBA Advertising
In-Game Inventory
Put your message inside live NBA gameplay instead of relying on general sports content or game-adjacent inventory.
Local Precision
Concentrate your investment in the markets and ZIP Codes where your customers are, while still accessing the scale of live NBA viewing.
Audience Coverage
Connect with home-team viewers, national NBA audiences, and fans following teams from outside their local market.
Guaranteed Placement
Cast Iron Media guarantees ad placement and delivery, with campaigns powered by The Foundry.
Put Your Brand in the Game and Measure Your Reach
Build a targeted NBA presence around the customers and communities your business serves. With Cast Iron Media, local advertisers gain direct access to premium live basketball viewing without the complexity of fragmented sports media buying.
Comprehensive reporting gives you full visibility with metrics that track impressions, video completion rates, geographic delivery, and streaming-service delivery.